Chinese Market Expansion Services
SEARCH ENGINE MARKETING
Brands cannot expect to grow in a competitive environment like China without careful attention to their
ongoing messaging and promotion.
The major search Engine in China is Baidu with about 53% of the search market. That’s 560 million users. CSM are Baidu’s International Partner. Our role is to work with International brands (and their agencies) to keep them informed on the China market and the opportunities on Baidu.
The second most popular search engine in China with over 300 million search volumes and about 30% of market share.
The most popular App Store in China for Android systems with 430 million users.
The second most popular mobile app in China with over 673 million users.
Market share of 360 has risen steadily to compete with Baidu.
PROGRAMMATIC DISPLAY & RETARGETING
eMarketer expects advertisers in China will spend $9.29 billion on programmatic digital display advertising in 2016, a figure that sits between the US ($21.55 billion) and UK ($4.06 billion).
Brands at all stages of maturity need to reach out to new members of their target audience.
We offer Programmatic Display and Retargeting across China’s 6 major ad networks (TANX, AdChina, Baidu, BES, AllYes, 万流客 and the Chinese language sites of Google AdX.
That gives our clients 95% coverage of internet users in China, HK and Taiwan and 90% coverage elsewhere in SE Asia.
VIDEO & MOBILE ADVERTISING
eMarketer estimates that outlays on mobile ads soared more than twofold in 2015 to reach $15.82 billion. Mobile made up 22.3% of total media ad spending in China—a higher level than in any other market worldwide.
More than half of all internet sessions in China occur on a mobile device. So having a mobile strategy in place is a must for the region. The Chinese consumption of video is also a key part of their online experience. The average Chinese viewer spends 33.9% of their time online watching videos. In addition to providing bespoke mobile and video search products, many of our SEM and programmatic marketing products include video and mobile options.
MANAGED SERVICES - TRACKING & ANALYTICS
Many people complain about the inaccuracy of Google Analytics in China. What are local alternatives to collect the same type of data?
CSM can provide a fully managed service for your Chinese campaigns including details reporting and analytics. Our vast experience with the Chinese media market, along with our team of Native Chinese speakers puts us in an ideal position to manage and monitor your brand’s growth in the region.